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Brilliant Black® Toothpaste

€15.45
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1

Due to high demand: only limited stock remaining in the EU warehouse

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Product description

Key Benefits

  • Hydroxyapatite and activated charcoal formula.
  • Helps lift the appearance of everyday surface stains.
  • Supports enamel with a low-abrasion formula.
  • Freshens breath with natural peppermint and wintergreen oils.
  • Fluoride-free, SLS-free, vegan, and cruelty-free.

Brilliant Black® Toothpaste gives everyday brushing a modern upgrade. Designed to gently lift surface stains while caring for enamel, it combines activated charcoal with hydroxyapatite to leave teeth looking cleaner, brighter, and feeling stronger—without relying on harsh abrasives or fluoride.

The formula pairs hydroxyapatite, the same mineral naturally found in tooth enamel, with activated charcoal, birch-derived xylitol, and natural peppermint oils. Together, they help support enamel, freshen breath, and remove everyday stains from coffee, tea, and red wine, while remaining gentle enough for daily use. Clinically tested for low abrasion, it's suitable even for sensitive teeth.

Free from fluoride, SLS, triclosan, parabens, and artificial colours or flavours, Brilliant Black® offers a clean, thoughtful approach to oral care. It leaves your mouth feeling fresh and your smile naturally brighter, one brush at a time.

Why Terra & Co. is Healf
Charcoal toothpastes often get a bad reputation for being too abrasive, but this one takes a different approach. By combining low-abrasion activated charcoal with hydroxyapatite, it helps brighten the appearance of teeth while supporting enamel at the same time. It feels like a smarter way to whiten—gentle enough for everyday use without compromising on results.

Founded by sisters Amra and Azra Hajdarevic, Terra & Co. was created to rethink oral care by bringing together Ayurvedic traditions and modern dentistry in one clean, holistic approach. The brand combines ingredients like hydroxyapatite, botanicals, prebiotics, and coconut oil to work in harmony with the oral microbiome, while avoiding fluoride, SLS, parabens, triclosan, and other commonly questioned ingredients. Every formula is clinically tested on humans, PETA-certified, and packaged with sustainability in mind. It's oral care designed to care for your smile, and the world around it.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.
Ingredients
Water (Aqua), Hydrated Silica, Sorbitol, Glycerin (Vegetable), Sodium Bicarbonate, Xylitol, Hydroxyapatite, Citric Acid, Sodium Cocoyl Isethionate, Calcium Carbonate, Sodium Cocoyl Glutamate, Xanthan Gum, Menthol, Mentha Piperita (Peppermint) Oil, Potassium Sorbate, Gaultheria Procumbens (Wintergreen) Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Charcoal Powder

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Reviews

  • 15 days ago

    The best toothpaste I have ever tried

    It is rare to find a whitening toothpaste where you can see results, and even rarer to find one that is non-toxic and non-abrasive that protects and helps to restore enamel's strength. This is why when I found Brilliant Black I will not be changing to another toothpaste. I have mottling on my teeth from when I was a child, and have never found a whitening toothpaste to support my enamel there that also whitens my teeth to the same level. I have noticed in the last couple of weeks the colour of my teeth balancing out, and it tastes great too! I couldn't recommend more.

    Ella P.

The Healf Promise

Rated 4.8 (Excellent) based on 13,000+ reviews on Trustpilot

Dillon Jagatia

A comprehensive approach to wellbeing

Healf has impressed me with its comprehensive approach to wellbeing. Their commitment to natural ingredients and cutting-edge technology is evident. From vitamins and supplements to healthy snacks and cooking essentials, they've curated a diverse range of options to cater to various health needs.

Jesse Hansen-Bartel

Top-tier products

If you're serious about wellbeing, you need Healf. Their products are top-tier and the customer service team has been super attentive!

Mayah

One of the best wellbeing websites I've come across.

Healf is one of the best wellbeing websites I've come across. It's nice to know that they thoroughly check the products they sell so you know you are getting good quality stuff. Highly recommend.

Lydia Free

The best wellbeing website…

The best health and wellbeing website in the UK. The range of products is fantastic, even on hard to reach USA products. I love the subscription service too. I'd be lost without this website.

Alex

Amazing!

Healf isn't just another wellbeing brand. They really get it. The products are fantastic, and the support is always so personal and genuine!

Janet

Great products, service, and customer support

Healf have a great range of wellbeing products not available elsewhere in the UK. They are competitively priced as one-off, but even better if you take up the 'subscription' which is super flexible too. I'd have no hesitation in recommending Healf.

S Jones

I love Healf

It's the only place I get really decent health and wellbeing brands, particularly US brands. I've bought a Pvolve set, lots of Skinny Confidential stuff, Thorne supplements etc., the really great stuff that's impossible to get otherwise.

Dillon Jagatia

A comprehensive approach to wellbeing

Healf has impressed me with its comprehensive approach to wellbeing. Their commitment to natural ingredients and cutting-edge technology is evident. From vitamins and supplements to healthy snacks and cooking essentials, they've curated a diverse range of options to cater to various health needs.

Jesse Hansen-Bartel

Top-tier products

If you're serious about wellbeing, you need Healf. Their products are top-tier and the customer service team has been super attentive!

Mayah

One of the best wellbeing websites I've come across.

Healf is one of the best wellbeing websites I've come across. It's nice to know that they thoroughly check the products they sell so you know you are getting good quality stuff. Highly recommend.

Lydia Free

The best wellbeing website…

The best health and wellbeing website in the UK. The range of products is fantastic, even on hard to reach USA products. I love the subscription service too. I'd be lost without this website.

Alex

Amazing!

Healf isn't just another wellbeing brand. They really get it. The products are fantastic, and the support is always so personal and genuine!

Janet

Great products, service, and customer support

Healf have a great range of wellbeing products not available elsewhere in the UK. They are competitively priced as one-off, but even better if you take up the 'subscription' which is super flexible too. I'd have no hesitation in recommending Healf.

S Jones

I love Healf

It's the only place I get really decent health and wellbeing brands, particularly US brands. I've bought a Pvolve set, lots of Skinny Confidential stuff, Thorne supplements etc., the really great stuff that's impossible to get otherwise.

Frequently asked questions

How do we curate our products?

Every product undergoes our Healf Curation Process. With it, you can shop confidently knowing that every item has been tried and tested before it reaches you. Our Healf Curation Process includes three key steps: Brand Discovery, Expert Validation, and Community Testing. Through these, we assess quality, ingredients, effectiveness, and more, ensuring that every product empowers your wellbeing.

Do you have resources on how to enhance wellbeing?

The Healf Source offers detailed insights into different aspects of wellbeing, as well as guidance, research, recipes, and more to help you invest in your personal wellbeing journey. You can also subscribe to our weekly newsletters for the latest updates at Healf and in the wellbeing industry. Subscribe via the sign-up block at the bottom of this page.


How can I find out more about the ingredients in a product?

We love people who check ingredients as carefully as we do, so you'll find detailed information about the ingredients used on every product page (where applicable). If you see something you'd like to flag with us or have additional questions, please don't hesitate to get in touch—we'd love to hear from you.

Healf Curation Process™

Every product undergoes our rigorous Healf Curation Process, ensuring you are always getting the best when it comes to your wellbeing.

Our approach keeps us at the forefront of wellbeing. With our global network of health professionals and AI-powered trend analysis, we curate the leading supplements, tools, and tech that pioneer the industry.

Each product at Healf is carefully examined by a panel of industry specialists—including dieticians, personal trainers, psychologists, and sleep experts—to ensure it meets our high standards for quality, efficacy, and ingredient formulations.

By collaborating with a dedicated group of customers who test and review each product, we ensure that only those truly beneficial to your wellbeing are offered here at Healf.