Healf Launches Curated Concession In Selfridges London
Located within the iconic Foodhall at Selfridges, Healf's permanent concession brings together 23 leading brands, including Thorne, Momentous, LMNT, WHOOP, and HigherDOSE, to help consumers get hands-on with wellbeing products.
Written by: the Healf Editors
Written on: 1 June 2026
London, UK, 1 June 2026: Today, Healf’s mission to make wellbeing personal becomes more tangible, as it launches a bricks-and-mortar concession at Selfridges London.
Located within the iconic Foodhall, this permanent concession brings together 23 leading brands, including Thorne, Momentous, LMNT, WHOOP, and HigherDOSE, to help consumers get hands-on with products at the heart of the global wellbeing movement, and discover the habits needed to empower daily nutrition, sleep, recovery, and more.
“Wellbeing has moved from a niche interest to a mainstream cultural priority and the consumers leading that shift deserve access to the very best products, with the expertise to back it up. Bringing Healf's curation to Selfridges is about exactly that,” says Lestat McCree, Healf’s co-founder and CEO.
The choice of Selfridges as a concession partner aligns closely with Healf’s dedication to delivering a more bespoke service. Each product on offer has been hand-selected by Healf’s through its rigorous curation process, which utilises our global network of health professionals and AI-powered trend analysis to curate the leading supplements, tools, and tech that pioneer the industry — ensuring that Selfridges only offers consumers the most premium and impactful products.
“We are excited to be collaborating with Healf. As leaders in the wellness industry, the brand aligns strongly with the expectations and lifestyle of the Selfridges customer,” says Adrian Boswell, Selfridges Food Buyer.
Alongside this curation, Healf is activating an exclusive in-store rotating drinks fridge in partnership with functional beverage provider, Smoov. The activation is designed to give Selfridges customers a ready-to-drink introduction to the brands and ingredients that define Healf’s offering — and it launches with an AG1-fortified smoothie created to empower digestive health and energy.
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Healf's editorial team works hard to produce science-backed, expert-vetted stories to break down trends and cut through the noise in the wellbeing ecosystem. Our team of writers and editors specialise in everything from nutrition, to exercise science, women's health, skincare, sleep, and more.